Salesforce Exam Strategy Designer Topic 4 Question 35 Discussion

Actual exam question for Salesforce's Strategy Designer exam

Question #: 35
Topic #: 4

[All Strategy Designer Questions]

A strategy designer wants to make a case to executive stakeholders to target a new,

saturated market with the purpose of increasing new customer acquisition.

Which approach should the designer focus on?

AMake a presentation on design best practices and have industry experts speak on new market
conditions.

BCreate a clickable high fidelity prototype to assess feasibility and perform user research on
desirability.

CRestate business goals and show how design could be used to de-risk exploration of this
opportunity.

Show Suggested Answer

Suggested Answer: B

The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.

by Hildred at Sep 17, 2024, 10:12 AM

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The presentation and industry experts approach (A) sounds like a lot of hot air. I want to see some concrete user research and prototyping to assess the feasibility and desirability of this new market (B).

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