Cloud Kicks customers have publicly challenged the company to use its market-leading position as
an ethical force for good in social change What is one way the company can embed ethical use
principles into its day to day work?
One way the company can embed ethical use principles into its day to day work is by using Consequence Scanning, which is an agile practice that fits within an iterative development cycle and allows organizations to consider the potential consequences of their product or service on people, communities, and the planet. Consequence Scanning helps identify and mitigate potential harms or risks, and align the product or service with the organization's values and culture. Quantitative research or journey mapping may not be sufficient or effective for embedding ethical use principles.
In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity
to create a more sustainable sneaker Which additional topics should CK consider before framing the
design challenge as a How Might We question?
The additional topics that Cloud Kicks should consider before framing the design challenge as a How Might We question are potential market size and supply chain costs, as these help evaluate the viability and feasibility of the design opportunity. Shareholder priorities and design team capabilities or business drivers and signals of success may not be relevant or important for framing the design challenge.
A health and wellness company wants to create a 10-year vision for its business. Which
external context for innovation is the least risky trend to influence the company's strategy?
The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.
Cloud Kicks has designed two new features for its online shopping experience. Feature A is
a tracker to show existing customers when their footwear will arrive, feature B gives the option to
invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the
strategy designer use to determine which feature to build first?
The criteria that the strategy designer should use to determine which feature to build first is value and effort. Value and effort are two dimensions that can help evaluate and compare features based on their impact on achieving the desired outcomes and their difficulty or complexity to implement. Features that have high value and low effort are usually prioritized, while features that have low value and high effort are usually deprioritized or eliminated. Outcome and bandwidth or resourcing and budget may not be sufficient criteria for determining which feature to build first, as they do not account for both value and effort.
An insurance company has a calc banding process that involves multiple team members,
different departments, and many disparate systems
Which Salesforce automation tool should a strategy designer recommend to improve business
process efficiency?
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
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