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SAP Exam C_C4H22_2411 Topic 2 Question 8 Discussion

Actual exam question for SAP's C_C4H22_2411 exam
Question #: 8
Topic #: 2
[All C_C4H22_2411 Questions]

How are list-unsubscribes generated?

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Suggested Answer: B

List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:

Option B: Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.

Option A: Incorrect. Changing profile info may update preferences but doesn't trigger a list-unsubscribe.

Option C: Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.

Option D: Incorrect. Email client links (e.g., 'Report Spam') are not managed by Emarsys as list-unsubscribes.

The SAP Emarsys Help Portal under 'Email Compliance' details the header-based list-unsubscribe process.


Contribute your Thoughts:

Arthur
12 hours ago
I agree with both of you. List-unsubscribes can also happen when a recipient opts out by using the Unsubscribe link in the email footer or provided by the email client.
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Tamera
4 days ago
I believe list-unsubscribes are also generated when a recipient opts out by using the Unsubscribe link in the email header.
upvoted 0 times
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Kent
18 days ago
I think list-unsubscribes are generated when a recipient changes their newsletter information in the account profile.
upvoted 0 times
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