Free Salesforce Marketing Cloud Email Specialist Exam Dumps and Marketing Cloud Email Specialist Exam Questions

Question No: 21

MultipleChoice

A marketer needs to ensure that customers on a list want to be email subscribers.

Additionally, the marketer wants of to minimize the number of invalid email addresses on the

list, and add a level of security when using Web Collect functionality. What is the optimal way

to accomplish this task?

Options

AAdd new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks.

BConfigure to return an error message for any email address that does not conform to
standard conventions.

CSend a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.

DCreate a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect.

Question No: 22

MultipleChoice

NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which

two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

Options

AA From Name for each store location

BA dynamic From Name that pulls in the store location

CA new delivery profile that pulls in store location in the footer

DA new send classification for holiday promotions

Question No: 23

MultipleChoice

Which send process can use Sender Profiles? (Choose 3)

Options

ASimple Automated Sends

BGuided Sends

CUser-Initiated Sends

DTest Sends

ETriggered Sends

Question No: 24

MultipleChoice

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.

What is a key differentiator to get a dedicated IP rather than using a shared one?

Requirement to have Custom URLs on Cloud Pages

Options

BRequirement to have Custom URLs on images hosted in Marketing Cloud

CSending. Volume > 250,000 Email/Month

Question No: 25

MultipleChoice

NTO wants to improve open rates. The email tracking team would like each of its campaign

to have an engaging firm name, what should the email team setup for each campaign.

Options

ADelivery profiles

BSender profile

CProfile attributes

Dsend flow

Question No: 26

MultipleChoice

Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the 'Transactional' CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

Options

ASend Classification

BSend Definition

CDelivery Profile

DSender Profile

Question No: 27

MultipleChoice

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

Options

ASender Profile

BContent information

CCan-SPAM classification

DDelivery Profile

Question No: 28

MultipleChoice

Which feature would a marketer use to build a Send Classification? (Choose 2)

Options

ACustom Profile Center

BDelivery Profile

CReply Mail Profile

DSender Profile

Question No: 29

MultipleChoice

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last

purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3

answers

Options

AWait Until

BQuery Activity

CDecision Split

DPost to Facebook

ESend SMS

Question No: 30

MultipleChoice

Which feature can segment on behavioural data?

Options

AData Extension

BData Filter

CImport Activity

DTracking