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  • MKT-101: Build and Analyze Customer Journeys using Marketing Cloud

Salesforce MKT-101 Exam Questions

Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Exam Code: MKT-101
Related Certification(s):
  • Salesforce Marketer Certifications
  • Salesforce Marketing Cloud Email Specialist Certifications
Certification Provider: Salesforce
Number of MKT-101 practice questions in our database: 154 (updated: Apr. 28, 2025)
Expected MKT-101 Exam Topics, as suggested by Salesforce :
  • Topic 1: Introduction to Salesforce Marketing Cloud: This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.
  • Topic 2: Administration Essentials: This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.
  • Topic 3: Data Management: This section evaluates the knowledge of an Email Campaign Specialist in organizing, segmenting, and synchronizing contact data. It covers how to create data extensions and ensure accurate data handling for targeted marketing efforts.
  • Topic 4: Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
  • Topic 5: Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
  • Topic 6: Marketing Automation: This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.
  • Topic 7: Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
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Noel

1 days ago
Finally certified! Pass4Success's practice exams were spot-on for the real thing.
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Arthur

1 months ago
Exam passed! Pass4Success's materials were worth every penny for my last-minute studying.
upvoted 0 times
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Vannessa

2 months ago
Certified in Customer Journeys! Pass4Success's questions were key to my quick preparation.
upvoted 0 times
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Rosendo

3 months ago
Success! The exam was challenging, but Pass4Success made my prep time efficient.
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Lang

3 months ago
Passing the Salesforce Marketing Cloud exam was a milestone, and Pass4Success practice questions were crucial. One challenging question was about using decision splits in Journey Builder. I had to choose the right criteria for splitting contacts, and although I was uncertain, I still passed.
upvoted 0 times
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Stefany

4 months ago
Marketing Cloud cert in the bag! Couldn't have done it without Pass4Success's help.
upvoted 0 times
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Clorinda

4 months ago
I recently passed the Salesforce Build and Analyze Customer Journeys exam, thanks to Pass4Success. There was a tricky question about configuring goal metrics in Journey Builder. I had to select the right metrics to track journey success, and even though I wasn't sure, I passed the exam.
upvoted 0 times
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Carisa

5 months ago
Clearing the Salesforce exam on Customer Journeys was a great feeling, and Pass4Success was a big help. One question that puzzled me was about using Data Extensions in Journey Builder. I had to determine the best way to segment contacts, and though I was unsure, I still passed.
upvoted 0 times
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Odette

5 months ago
Passed on my first try! Pass4Success questions were incredibly similar to the actual exam.
upvoted 0 times
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Ligia

5 months ago
I passed the Salesforce Marketing Cloud exam, and Pass4Success practice questions were invaluable. A tough question involved configuring entry events in Journey Builder. I had to choose the right event to trigger a journey, and while I wasn't completely confident, I managed to pass.
upvoted 0 times
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Laurene

6 months ago
The Salesforce Build and Analyze Customer Journeys exam is behind me now, and I owe a lot to Pass4Success. One question that stumped me was about using Path Optimizer in Journey Builder. I had to decide the best way to test different paths for effectiveness, and although I was unsure, I still passed the exam.
upvoted 0 times
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Craig

6 months ago
Whew! Tough exam, but I made it. Kudos to Pass4Success for the relevant prep materials.
upvoted 0 times
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Blair

6 months ago
I successfully passed the Salesforce exam on Customer Journeys, and the practice questions from Pass4Success were a big help. There was a question about configuring email sends in Journey Builder, specifically about the best practices for timing and frequency. I wasn't entirely sure of my answer, but I still passed.
upvoted 0 times
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Kristin

7 months ago
Passing the Salesforce Marketing Cloud exam was a great achievement, and Pass4Success played a big role. One challenging question was about the different types of activities you can use in Journey Builder. I had to recall the specifics of using Email Send and Wait activities, which was a bit confusing, but I managed to pass.
upvoted 0 times
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Veronika

7 months ago
Nailed the Marketing Cloud certification! Pass4Success materials were a lifesaver.
upvoted 0 times
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Kirk

7 months ago
Multi-channel marketing strategies are covered. Understand how to create cohesive campaigns across email, SMS, push notifications, and social media.
upvoted 0 times
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Leota

7 months ago
Just cleared the Salesforce exam on Customer Journeys, thanks to the practice questions from Pass4Success. There was a tricky question about configuring decision splits in Journey Builder. I had to choose the right criteria for splitting contacts based on their engagement, and I wasn't 100% confident, but I still made it through.
upvoted 0 times
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Brock

8 months ago
Finally, don't underestimate the importance of Marketing Cloud administration. Know the basics of Brock roles, permissions, and account configuration.
upvoted 0 times
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Kristel

8 months ago
I recently passed the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam, and I must say, the Pass4Success practice questions were incredibly helpful. One question that caught me off guard was about setting up entry sources in Journey Builder. I wasn't entirely sure about the correct configuration for a Data Extension entry source, but I managed to pass the exam nonetheless.
upvoted 0 times
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Alesia

8 months ago
Just passed the Salesforce Customer Journeys exam! Thanks Pass4Success for the spot-on practice questions.
upvoted 0 times
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Aleshia

9 months ago
Aced the Salesforce exam! Pass4Success, your practice tests were key. Prepared me perfectly in such a short time. Grateful!
upvoted 0 times
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Stephania

9 months ago
My exam experience was successful as I passed the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam. With the assistance of Pass4Success practice questions, I was able to navigate through topics like Introduction to Salesforce Marketing Cloud and Subscriber and Data Management. One question that challenged me was about analyzing customer behavior using Marketing Cloud analytics tools. Despite some uncertainty, I was able to pass the exam.
upvoted 0 times
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Rosann

10 months ago
Marketing Cloud certified! Pass4Success questions were so similar to the real thing. Made my study time super efficient. Thank you!
upvoted 0 times
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Jeanice

10 months ago
Just became Salesforce Marketing Cloud certified! Pass4Success, your exam prep was spot on. Saved me weeks of studying. Thanks a million!
upvoted 0 times
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Daisy

10 months ago
Wow, that exam was tough! But Pass4Success materials were a lifesaver. Passed on my first try. Couldn't have done it without you!
upvoted 0 times
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Hassie

10 months ago
I recently passed the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam with the help of Pass4Success practice questions. The exam covered topics such as Subscriber and Data Management and Analytics and Troubleshooting. One question that stood out to me was related to creating personalized customer journeys based on subscriber data. I wasn't completely sure of the answer, but I still managed to pass the exam.
upvoted 0 times
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Verdell

11 months ago
Just passed the Salesforce Marketing Cloud exam! Thanks Pass4Success for the spot-on practice questions. Saved me tons of prep time!
upvoted 0 times
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Trevor

11 months ago
Analytics and reporting were significant exam topics. You might encounter questions on interpreting journey performance metrics and creating custom reports. Familiarize yourself with key performance indicators and reporting tools in Marketing Cloud. Pass4Success's exam materials were instrumental in my success.
upvoted 0 times
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Free Salesforce MKT-101 Exam Actual Questions

Note: Premium Questions for MKT-101 were last updated On Apr. 28, 2025 (see below)

Question #1

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Reveal Solution Hide Solution
Correct Answer: D

Question #2

A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.

What should a consultant recommend to meet the criteria?

Reveal Solution Hide Solution
Correct Answer: B

By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days[1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address. Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:

* Automation Studio Overview:https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5* Automation Studio Activities:https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5* Data Extensions Overview:https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5* Journey Builder Overview:https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5


Question #3

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

Reveal Solution Hide Solution
Correct Answer: C

To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP.


Question #4

A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.

Which tool should the marketer use?

Reveal Solution Hide Solution
Correct Answer: B

Question #5

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

What should a consultant recommend?

Reveal Solution Hide Solution
Correct Answer: B

Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_extension.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm&type=5


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