Salesforce Exam Salesforce Loyalty Management Topic 3 Question 30 Discussion

Actual exam question for Salesforce's Salesforce Loyalty Management exam

Question #: 30
Topic #: 3

[All Salesforce Loyalty Management Questions]

What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?

ATo enable the purchasing of products and take payment.

BTo create unified profile from multiple source of truth and build a golden record.

CTo be able to send personalized marketing emails in batches.

DTo offer promotions in real-time to customers.

Show Suggested Answer

Suggested Answer: D

To integrate Salesforce Marketing Cloud with Loyalty Management with minimal development effort, the recommended approach is:

Option D: Installing and configuring Marketing Cloud Connect. This tool facilitates seamless integration between Salesforce CRM platforms, including Loyalty Management, and Salesforce Marketing Cloud, enabling the synchronization of data and the automation of personalized email campaigns to Loyalty Program members.

by Lavina at Aug 26, 2024, 06:30 AM

Limited Time Offer

25%

Off

Get Premium Salesforce Loyalty Management Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Jamal

2 days ago

I'm gonna go with B. Unified profiles are key for any good loyalty program. Anything else is just window dressing.

upvoted 0 times

...

Daron

3 days ago

That's a tough one, but I'd say B. Gotta have that single source of truth to really drive personalization!

upvoted 0 times

...

Annamaria

7 days ago

D) To offer promotions in real-time to customers. Personalization and loyalty management go hand-in-hand for delivering a seamless customer experience.

upvoted 0 times

...

Jackie

11 days ago

I would also consider D) To offer promotions in real-time to customers, as it can help drive immediate sales.

upvoted 0 times

...

Arlette

13 days ago

I agree with Farrah, having a single view of the customer is crucial for personalized marketing.

upvoted 0 times

...

Estrella

17 days ago

B) To create unified profile from multiple source of truth and build a golden record. This seems like the most relevant use case for integrating the two platforms.

upvoted 0 times

...

Farrah

24 days ago

I think the answer is B) To create unified profile from multiple source of truth and build a golden record.

upvoted 0 times

...