Cloud Kicks wants to implement a methodology to determine which current leads have the most in common with leads that have successfully been converted in the past.
Hold up, did someone say 'Lead Conversion Reporting'? That's like trying to read tea leaves to predict the weather. Einstein Lead Scoring is where it's at, no question.
Creating Cadence Steps? I don't know, that sounds like a lot of manual work. Ain't nobody got time for that when you've got Einstein Lead Scoring to do all the heavy lifting.
I think creating Cadence Steps could also be helpful in meeting this requirement. It allows us to set up a sequence of actions to nurture leads and increase conversion rates.
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