Salesforce Exam Sales Cloud Consultant Topic 2 Question 82 Discussion

Actual exam question for Salesforce's Sales Cloud Consultant exam

Question #: 82
Topic #: 2

[All Sales Cloud Consultant Questions]

Universal Containers has implemented a lead qualification process that uses a lead scoring formul

a. Upon review, many of the converted leads with the highest scores had little interest in making a

purchase.

Which modification to the current lead qualification process should a consultant recommend?

AInclude a measure for the number of marketing touches.

BIncrease points for actions that Indicate Intent.

CEvaluate each record against the target marketing persona.

Show Suggested Answer

Suggested Answer: D

by Leota at Dec 22, 2023, 04:35 AM

Limited Time Offer

25%

Off

Get Premium Sales Cloud Consultant Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Jeanice

2 months ago

I'm just going to flip a coin and go with whichever answer it lands on. At least that's more reliable than this current lead qualification process.

upvoted 0 times

Darrin

7 days ago

User 3: I'm just going to flip a coin and go with whichever answer it lands on.

upvoted 0 times

...

Harley

12 days ago

User 2: I agree, that could help improve the lead qualification process.

upvoted 0 times

...

Dan

14 days ago

User 1: I think we should include a measure for the number of marketing touches.

upvoted 0 times

...

Florinda

16 days ago

User 3: I'm going to go with increasing points for actions that indicate intent.

upvoted 0 times

...

Mitsue

23 days ago

User 2: I agree, that could help improve the accuracy of our lead qualification process.

upvoted 0 times

...

Mireya

1 months ago

User 1: I think we should include a measure for the number of marketing touches.

upvoted 0 times

...

Marylyn

2 months ago

Why not just give each lead a score based on how many free pens they stole from the last trade show? That's a surefire way to gauge their interest.

upvoted 0 times

...

Mollie

2 months ago

Evaluating each record against the target marketing persona is the best approach. We need to make sure our leads fit the profile of our ideal customer.

upvoted 0 times

...

Arlyne

2 months ago

Increasing points for actions that indicate intent is the way to go. Those high-scoring leads that have little interest are clearly not aligned with our target market.

upvoted 0 times

Leonora

4 days ago

C) Evaluate each record against the target marketing persona.

upvoted 0 times

...

Argelia

6 days ago

B) Increase points for actions that Indicate Intent.

upvoted 0 times

...

Emeline

9 days ago

A) Include a measure for the number of marketing touches.

upvoted 0 times

...

Alayna

2 months ago

But shouldn't we also evaluate each record against the target marketing persona to ensure quality leads?

upvoted 0 times

...

Millie

2 months ago

I agree with Theola. It will help us better understand the lead's engagement.

upvoted 0 times

...

Theola

2 months ago

I think we should include a measure for the number of marketing touches.

upvoted 0 times

...

Moon

2 months ago

I disagree. We should evaluate each record against the target marketing persona to ensure quality leads.

upvoted 0 times

...

Quiana

2 months ago

I agree with Vernice. It will help us better understand the lead's engagement.

upvoted 0 times

...

Vernice

2 months ago

I think we should include a measure for the number of marketing touches.

upvoted 0 times

...

Martin

2 months ago

Including a measure for the number of marketing touches seems like a good idea. We need to see how engaged the leads are before determining their interest level.

upvoted 0 times