A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?
In the context of integrating a media plan with ad servers, certain integrations should be configured as bi-directional synchronous interfaces. These include 'Activate Campaign in Ad Server' (A) and 'Check Ad Inventory in Ad Server' (D). Synchronous interfaces ensure that actions taken in Media Cloud (like activating a campaign) are instantly reflected in the ad server, and checking ad inventory happens in real-time, providing up-to-date availability data. Reference:
https://www.salesforce.com/products/media-cloud/overview/
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