Salesforce Exam Media Cloud Consultant Topic 1 Question 14 Discussion

Actual exam question for Salesforce's Media Cloud Consultant exam

Question #: 14
Topic #: 1

[All Media Cloud Consultant Questions]

Which standard media cloud advertising sales menagement component gathers live and campaign performance data?

ACRM analytics

Bmarketing cloud intelligence

Csalesforce dashboards

Dtableau

Show Suggested Answer

Suggested Answer: A, D

In the context of integrating a media plan with ad servers, certain integrations should be configured as bi-directional synchronous interfaces. These include 'Activate Campaign in Ad Server' (A) and 'Check Ad Inventory in Ad Server' (D). Synchronous interfaces ensure that actions taken in Media Cloud (like activating a campaign) are instantly reflected in the ad server, and checking ad inventory happens in real-time, providing up-to-date availability data. Reference:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

by Jeff at Jul 03, 2024, 08:53 AM

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Erick

11 months ago

I'm not sure about option C and D, they seem more like one-way interfaces.

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Lili

11 months ago

I agree with Roxane, because activating campaign and reporting are crucial for real-time updates.

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12 months ago

For sure, A and B are the way to go. Gotta have that tight integration with the ad server to make sure everything is running smoothly.

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Ashton

11 months ago

Agreed, those two options ensure that the media plan is closely aligned with the ad server for optimal performance.

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Cyndy

11 months ago

Definitely, activating the campaign and getting campaign reporting are crucial for a seamless integration.

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Lakeesha

12 months ago

I think options A and B should be set up as bi-directional synchronous interfaces. Activating the campaign and getting the reporting from the ad server need to happen in real-time.

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Candida

11 months ago

Yes, those two options require real-time communication for the integration to work effectively.

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Emogene

12 months ago

I agree, options A and B should definitely be configured as bi-directional synchronous interfaces.

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