Salesforce Exam Integration Architect Topic 8 Question 33 Discussion

Actual exam question for Salesforce's Integration Architect exam

Question #: 33
Topic #: 8

A large enterprise customer has decided to implement Salesforce as their CRM. The current system landscape includes the following:

1. An Enterprise Resource Planning (ERP) solution that is responsible for Customer Invoicing and Order fulfillment.

2. A Marketing solution they use for email campaigns.

The enterprise customer needs their sales and service associates to use Salesforce to view and log their interactions with customers and prospects in Salesforce.

Which system should be the System of record for their customers and prospects?

AERP with all prospect data from Marketing and Salesforce.

BMarketing with all customer data from Salesforce and ERP.

CSalesforce with relevant Marketing and ERP information.

DNew Custom Database for Customers and Prospects.

Show Suggested Answer

Suggested Answer: B, C

by Jovita at Apr 12, 2024, 02:28 PM

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Marleen

1 months ago

Marketing with all the customer data? That's like putting the cart before the horse. Salesforce is the clear winner here.

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1 months ago

I agree with Natalie. Centralizing the customer and prospect data in Salesforce makes the most sense, as it will allow the sales and service team to access all the relevant information they need.

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Beckie

3 days ago

C) Salesforce with relevant Marketing and ERP information.

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Shelba

12 days ago

B) Marketing with all customer data from Salesforce and ERP.

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Lelia

19 days ago

A) ERP with all prospect data from Marketing and Salesforce.

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3 months ago

I think Salesforce should be the system of record.

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