A Recruitment office wants to use Pardot and Salesforce with the Education Data Architecture (EDA) to manage campaigns and track prospective students.
Which compatibility consideration should the consultant discuss with the office?
The consultant should recommend an app on the AppExchange to create a declaratively configured, public-facing form that creates data in Salesforce, such as FormAssembly or Formstack, which are web form builders that integrate with Salesforce. Process Builder is a tool that automates business processes based on certain criteria or actions, not a form builder. Email-to-case is a feature that converts emails from customers into cases in Salesforce, not a form builder. Reference:
https://appexchange.salesforce.com/appxStore?type=Product&keywords=form
https://help.salesforce.com/s/articleView?id=sf.process_overview.htm&type=5
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