Salesforce Exam CRT-251 Topic 24 Question 73 Discussion

Actual exam question for Salesforce's CRT-251 exam

Question #: 73
Topic #: 24

Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention when

prioritizing the pipeline and customer engagement for the sales team.

Which metric should the consultant recommend to help UC emphasize

the importance of customer retention to the overall business strategy?

AAnnual Contract Value (ACV)

BTotal Pipeline Value

CCustomer Lifetime Value (CLV)

Show Suggested Answer

Suggested Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

by Lashaunda at Oct 19, 2023, 03:17 PM

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Laquanda

2 months ago

Hey, if we're talking about lifetime value, I've got a lifetime of bad puns that I'd be happy to share. But in all seriousness, CLV is the way to go, unless you want to be the butt of your own jokes.

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Mireya

1 months ago

B) Total Pipeline Value

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Tyra

2 months ago

C) Customer Lifetime Value (CLV)

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Cletus

2 months ago

A) Customer Lifetime Value (CLV)

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Tiffiny

2 months ago

CLV, hands down. It's the metric that truly captures the essence of a customer's worth, like measuring the value of a diamond by its carats rather than its sheer size.

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Rickie

2 months ago

Total Pipeline Value? Really? That's like focusing on the number of dates you've been on instead of how many times you actually got married. CLV is the only way to go.

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Loren

11 days ago

Focusing on CLV can help UC prioritize customer engagement and retention strategies to drive long-term business growth.

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Geoffrey

20 days ago

CLV takes into account the revenue a customer brings in over their entire relationship with the company, making it a key metric for customer retention.

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