I'm going with the number of updated opportunities. Gotta keep that pipeline moving, you know? And if the sales team is consistently updating their deals, that's a good sign they're focused on the right things.
Definitely the number of updated opportunities. That's the key metric that the sales managers will want to keep an eye on. Plus, it's easy to measure the number of times someone updates a deal in the CRM system.
Outbound calls are important, but they don't necessarily translate to closed deals. The number of updated opportunities is a better reflection of the team's performance.
I think the number of marketing qualified leads (MQLs) is the way to go. That's the first step in the sales funnel, so it's important to track that closely.
The number of updated opportunities would be the most relevant metric to include in the sales dashboard. This gives a clear indication of the progress being made in the sales pipeline.
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