Salesforce Exam CRT-250 Topic 1 Question 63 Discussion

Actual exam question for Salesforce's CRT-250 exam

Question #: 63
Topic #: 1

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

AUse the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

BUse a third-party system to identify and delete duplicate Contact Keys.

CStrategically control the Contact Key values and tie records together across channels using this key.

DStrategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.

Show Suggested Answer

Suggested Answer: B

by Marica at Feb 09, 2025, 03:15 AM

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Naomi

1 months ago

Option D makes sense if you want to keep things simple on the Email side, but I'm not sure letting Marketing Cloud handle the tie-ups from MobilePush is the best idea. Gotta keep control of that data, you know?

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Theodora

1 months ago

Haha, I bet the marketing team is just hoping to avoid a repeat of that one time they had a hundred copies of the same customer in their database. Talk about a headache!

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Andra

5 days ago

I know right! That must have been a nightmare to clean up. Hopefully they figure out a good solution this time around.

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Britt

8 days ago

Yeah, that would definitely save them a lot of trouble in the long run.

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Laquita

11 days ago

C) Strategically control the Contact Key values and tie records together across channels using this key.

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Adolph

14 days ago

A) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

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Daniel

22 days ago

C) Strategically control the Contact Key values and tie records together across channels using this key.

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Richelle

28 days ago

A) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

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Walton

2 months ago

I'm not sure I agree with Junita. Using the auto-generated keys from Marketing Cloud (Option A) might be more straightforward and less prone to human error.

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