Universal Containers is planning to implement Commerce Cloud to sell more products. The business analyst working on this project has gathered requirements and is translating them into user stories.
Customer experience, for sure. If the customers are happy, they'll keep coming back. And let's be honest, who doesn't love a little retail therapy? It's like a mini-vacation for the soul.
Obviously, the user story should focus on sales margins. That's what's going to make the business successful, right? I mean, who cares about the customers as long as the money's rolling in?
Hmm, I'm not sure. Product functionality seems like the most important thing to me. If the products don't work well, the customers won't buy them, no matter how good the experience is.
I think the user story should focus on customer experience. After all, what's the point of selling more products if the customers aren't happy with the process?
Kiera
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