Salesforce Exam B2C Solution Architect Topic 2 Question 82 Discussion

Actual exam question for Salesforce's B2C Solution Architect exam

Question #: 82
Topic #: 2

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the

Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic

content from multiple sources.

How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

AUtilize Synchronized Data Sources within Marketing Cloud.

BImplement a custom integration between Marketing Cloud and the Customer Success Platform.

CInstall and configure Distributed Marketing to make content accessible.

DUse Marketing Cloud Connect to fetch the expected data using APIs at send time.

Show Suggested Answer

Suggested Answer: B, D

Working with stakeholders to create a customer journey map that improves conversions and running reports on the value of cart items and time since the last activity are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process. A customer journey map is a visual representation of the steps and interactions that a customer goes through when engaging with a company or brand. It can help identify pain points, opportunities, and best practices for improving conversions. Running reports on the value of cart items and time since the last activity can help analyze the shopping behavior and preferences of customers, as well as identify potential reasons for cart abandonment.

by Lauran at Dec 05, 2024, 02:02 PM

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Mitsue

3 days ago

Option B all the way! Integrating directly with the Customer Success Platform is the only way to ensure the data is up-to-date and accurate. Unless, of course, you like the idea of working with stale data. In that case, I've got a bridge to sell you.

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Dana

13 days ago

I'm just imagining the poor solution architect trying to figure out how to get all this data into the Marketing Cloud. It's like herding cats, but with spreadsheets instead of actual cats. Good luck with that, buddy!

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Lennie

16 days ago

Hmm, I don't know, guys. Option C sounds interesting. Distributed Marketing could be a good way to make the content accessible. Plus, it's got 'marketing' in the name, so it's gotta be good, right?

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27 days ago

I think the Solution Architect should utilize Synchronized Data Sources within Marketing Cloud.

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