Pegasystems Exam PEGAPCDC87V1 Topic 4 Question 17 Discussion

Actual exam question for Pegasystems's PEGAPCDC87V1 exam

Question #: 17
Topic #: 4

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?

AConfigure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails

BCreate three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments

CCreate an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes

DConfigure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies

Show Suggested Answer

Suggested Answer: B, C, D

Requirement Analysis: U+ Bank wants to display a specific credit card offer (Standard Card) to every customer who logs in to the bank website using Pega Customer Decision Hub.

Identify Mandatory Artifacts: To implement this requirement in Pega Customer Decision Hub, certain artifacts are necessary:

Business Structure: This defines the business hierarchy in Pega CDH, such as issues and groups. For this scenario, a relevant business issue and group must be defined (e.g., Credit Cards -> Standard Card).

Action and Associated Web Treatment: The specific credit card offer (Standard Card) must be created as an action, and it must have an associated web treatment to display on the bank's website.

Real-time Containers: These containers facilitate real-time interactions by displaying the appropriate offers to customers when they log in to the website.

Not Mandatory Artifacts:

Customer Contact Policies: These policies are used to limit the number of interactions with customers over a period. However, they are not mandatory for simply displaying an offer upon login.

Customer Engagement Policies: While important for determining eligibility, applicability, and suitability of offers, they are not specifically mandatory for the basic requirement of displaying an offer upon login.

Conclusion: The three mandatory artifacts to implement the requirement are a business structure, an action and the associated web treatment, and real-time containers.

by Francene at Oct 22, 2024, 03:30 AM

Limited Time Offer

25%

Off

Get Premium PEGAPCDC87V1 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

1 months ago

Option A just sounds like a bandaid on the original campaign. Why not take the opportunity to really optimize the process with one of the other options?

upvoted 0 times

Alyssa

12 days ago

D) Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies

upvoted 0 times

...

Gail

25 days ago

C) Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes

upvoted 0 times

...

Helga

28 days ago

B) Create three segments to identify the target audience for each of the three offer emails - day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments

upvoted 0 times

...

2 months ago

I like the idea of option D, letting the AI handle the customer engagement based on their policies. That way, the process is more dynamic and responsive to customer behavior.

upvoted 0 times

Diane

2 days ago

It definitely adds a level of personalization to the customer experience, which is important in marketing.

upvoted 0 times

...

Leslee

17 days ago

I agree, it would be interesting to see how the AI chooses the best action based on customer engagement policies.

upvoted 0 times

...

Malika

1 months ago

Option D sounds like a great idea. Letting the AI handle it would make the process more efficient.

upvoted 0 times

...

2 months ago

I think option B is the best approach because it allows for targeted messaging to different segments at different times.

upvoted 0 times

...