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Oracle Exam 1Z0-1096-23 Topic 6 Question 18 Discussion

Actual exam question for Oracle's 1Z0-1096-23 exam
Question #: 18
Topic #: 6
[All 1Z0-1096-23 Questions]

You want to segment your customer data for marketing reseach purposes and identify homogeneous groups to build supervised models. What should you use to achieve this?

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Suggested Answer: B

To segment your customer data for marketing research purposes and identify homogeneous groups to build supervised models, you should use clustering12.

Clustering is a type of unsupervised machine learning that groups data points based on their similarities in terms of features or attributes.Clustering can help discover the underlying structure of the data and reveal the natural segments or categories within it12.

Clustering can be useful for marketing research because it can help identify different types of customers based on their demographics, preferences, behaviors, or needs.Clustering can also help create customer profiles or personas that can be used to target specific segments with tailored marketing campaigns or offers12.

Clustering can also be used as a preliminary step for building supervised models, such as classification or regression.By using the cluster labels as an additional feature or a target variable, supervised models can learn from the cluster information and improve their accuracy or performance12.


by Sunny at Apr 25, 2024, 05:46 AM

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Xuan
5 hours ago
This question seems tricky, don't you think?
upvoted 0 times
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Alyce
10 days ago
Amira: I agree, clustering would be the best option for building supervised models.
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Ilene
11 days ago
Ollie: Feature extraction might help in preparing the data, but clustering would be more suitable for identifying groups.
upvoted 0 times
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Amira
12 days ago
Luann: How about feature extraction?
upvoted 0 times
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Ollie
13 days ago
Regression could also be an option for this purpose.
upvoted 0 times
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Luann
14 days ago
I think we should use clustering to identify homogeneous groups.
upvoted 0 times
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Roselle
15 days ago
What should we use to segment customer data for marketing research?
upvoted 0 times
...

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