I'm pretty sure the answer is B, but I'm a little confused about the syntax. What's the difference between 3LEVMBRS and 0LEVMBRS? And why do we need to divide by the total market actual instead of just using the region's actual?
The correct formula is B. It uses the 3LEVMBRS function to get the market dimension, and the formula correctly calculates the marketing expense for each region based on the corporate marketing expense and the actual marketing expense for the total market.
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