I don't know about you, but I'm getting a little 'marketing expense-d' just looking at these options. Maybe we should just allocate the expense based on who can come up with the funniest joke, am I right?
I'm going with B. The formula looks straightforward and it seems to be the most logical way to calculate the allocation. Although, I have to admit, I'm a little worried about the syntax. Is there a cheat sheet for these enhanced calc script functions somewhere?
Hmm, I think the answer is C. The formula looks a little more complicated, but it seems to be using the correct FY10 actuals for the calculation. I wonder if they're trying to trip us up with the different level functions in the other options.
I'm pretty sure the answer is B, but I'm a little confused about the syntax. What's the difference between 3LEVMBRS and 0LEVMBRS? And why do we need to divide by the total market actual instead of just using the region's actual?
The correct formula is B. It uses the 3LEVMBRS function to get the market dimension, and the formula correctly calculates the marketing expense for each region based on the corporate marketing expense and the actual marketing expense for the total market.
Minna
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