Microsoft Exam MB-260 Topic 1 Question 21 Discussion

Actual exam question for Microsoft's MB-260 exam

Question #: 21
Topic #: 1

You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.

You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.

Which option is the fastest way to fulfill the requirement?

ACreate single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

BCreate audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

CCreate a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

DCreate an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

Show Suggested Answer

Suggested Answer: B

by Pamella at Dec 26, 2023, 12:46 AM

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1 years ago

Hmm, I'm not sure about this solution. Adjusting the matching rule with the lowest precision doesn't seem like the right approach to me. Shouldn't we be trying to improve the matching process to ensure all the eCommerce customers are included, rather than just lowering the standards?

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