Marketo Exam MCE Topic 9 Question 46 Discussion

Actual exam question for Marketo's MCE exam

Question #: 46
Topic #: 9

[All MCE Questions]

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.

Where can the scores be adjusted?

ASetup

BEmail Script

CSmart List

DMy Tokens

Show Suggested Answer

Suggested Answer: C

https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296

by Brett at May 31, 2023, 06:11 AM

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Tamekia

1 months ago

D) My Tokens is the way to go. I'm just glad we don't have to adjust the 'website activities' field directly. That would be a real 'token' of our affection.

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Jade

C) Smart List

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Leslee

6 days ago

B) Email Script

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Leonora

11 days ago

A) Setup

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Fletcher

1 months ago

Haha, I bet the person who designed this scoring model was really into tokens. Maybe they should have taken a 'tokenomics' course before implementing it.

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Gregoria

3 days ago

A) Setup

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Alisha

2 months ago

I was leaning towards C) Smart List, but D) My Tokens makes more sense. The scoring is happening at the token level, so that's where we need to make the adjustment.

upvoted 0 times