Marketo Exam MCE Topic 7 Question 83 Discussion

Actual exam question for Marketo's MCE exam

Question #: 83
Topic #: 7

[All MCE Questions]

What is a reason to include a text version with an HTML one when sending an email?

AIncluding a text version makes it more likely for people to click.

BText emails have higher delivery rates than HTML.

CText emails offer a better user experience than HTML.

DSome email clients can only receive text emails.

Show Suggested Answer

Suggested Answer: C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

by Karima at Feb 11, 2025, 09:30 PM

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Marti

2 days ago

I'm going with option B. Text emails have higher delivery rates than HTML, so that's a good reason to include a text version.

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Idella

8 days ago

I think option D is the correct answer. Some email clients can only receive text emails, so it's important to include a text version to ensure everyone can access the content.

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Sabrina

19 days ago

But wouldn't including a text version also make it more likely for people to click? That's important for engagement.

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Kimberely

20 days ago

I agree with Kati. It's important to cater to all types of email clients to ensure the message is delivered.

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Kati

22 days ago

I think the reason to include a text version is because some email clients can only receive text emails.

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