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Marketo Exam MCE Topic 5 Question 70 Discussion

Actual exam question for Marketo's MCE exam
Question #: 70
Topic #: 5
[All MCE Questions]

An engagement program to promote a new online training series has two objectives:

A ''Haven't Attended'' objective to get people who have never attended to sign up

A ''Continue'' objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

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Contribute your Thoughts:

Billi
8 days ago
B seems like the right choice to me. We need a transition rule to push members from the 'Haven't Attended' group to the 'Continue' communication emails.
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Lennie
11 days ago
I think the answer is D. We need two separate streams - one to promote attendance for those who haven't attended, and another to encourage completion for those who have previously attended.
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Azzie
13 days ago
Interesting, can you explain why you think that?
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Karol
14 days ago
I disagree, I believe option A and option C are the best choices to ensure the right people receive the right call to action.
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Azzie
25 days ago
I think the right mechanisms for this would be option B and option D.
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