Marketo Exam MCE Topic 10 Question 27 Discussion

Actual exam question for Marketo's MCE exam

Question #: 27
Topic #: 10

[All MCE Questions]

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

AAdd to SFDC Campaign

BAdd to Engagement Program

CAdd to Nurture Stream

DAdd to Trash

Show Suggested Answer

Suggested Answer: C

https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296

by Leota at May 07, 2022, 03:01 AM

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Delmy

1 months ago

Ah, the old 'Throw it in the trash' approach. Classic marketing strategy. I wonder if they offer a 'Dumpster Diving' certification as well?

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Vinnie

3 days ago

C: Add to Engagement Program

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Dalene

5 days ago

B: Add to SFDC Campaign

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Francesco

11 days ago

A: Add to Nurture Stream

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Michael

1 months ago

I'm going with C) Add to Nurture Stream. It's the only option that directly addresses the marketing team's desire to nurture the leads.

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Nenita

2 days ago

A: Definitely, it's important to make sure those Unqualified leads are still being nurtured for potential future conversions.

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Carmelina

9 days ago

B: Yeah, adding them to a Nurture Stream will help the marketing team engage with those leads effectively.

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Tammi

18 days ago

A: I agree, C) Add to Nurture Stream is the best option to nurture those leads.

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Linwood

2 months ago

Hmm, I'm torn between B) Add to Engagement Program and C) Add to Nurture Stream. Both of those options sound like they could work, but I'm leaning towards C since the question specifically mentions nurturing the leads.

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Youlanda

1 months ago

Yeah, C) Add to Nurture Stream aligns with the goal of nurturing the leads mentioned in the question.

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Clemencia

1 months ago

I agree, C) Add to Nurture Stream seems like the most appropriate choice for this scenario.

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Vashti

1 months ago

I think C) Add to Nurture Stream is the best option for nurturing the leads.

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Samira

2 months ago

D) Add to Trash? Really? That's just going to make the marketing team unhappy. They want to nurture those leads, not throw them away!

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Leslee

3 days ago

C) Add to Nurture Stream

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Yen

4 days ago

B) Add to Engagement Program

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Louann

6 days ago

A) Add to SFDC Campaign

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Nobuko

7 days ago

A) Add to SFDC Campaign

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Holley

8 days ago

C) Add to Nurture Stream

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Samuel

1 months ago

B) Add to Engagement Program

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Kimberely

2 months ago

A) Add to SFDC Campaign

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Billye

2 months ago

I think C) Add to Nurture Stream is the correct answer. The marketing team wants to nurture those leads, so putting them in a nurture stream makes the most sense.

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