Marketo Exam MCE Topic 1 Question 35 Discussion

Actual exam question for Marketo's MCE exam

Question #: 35
Topic #: 1

[All MCE Questions]

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.

What is an incorrect use of tokens in this situation?

ALead token for a Custom Field value

BSystem token for the Unsubscribe Link

CMy token for a lead's Company Name

DSystem token for the Web View Link

Show Suggested Answer

Suggested Answer: C

https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296

by Rolland at Oct 14, 2022, 07:49 PM

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Desiree

1 months ago

Hey, at least they're not asking us to use a 'My Token for the CEO's Favorite Snack' or something. That would be a real head-scratcher!

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Gary

1 months ago

Option D is the way to go! The Web View Link should definitely be a system token, not a lead token.

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Tina

6 days ago

A) Lead token for a Custom Field value

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Odette

1 months ago

I'm going to go with option A. Using a lead token for a Custom Field value doesn't sound very relevant to the 253 recipients from different organizations.

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Arlette

24 hours ago

User 2: Yeah, I agree. Using a lead token for a Custom Field value doesn't make sense for different organizations.

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Elli

2 days ago

User 1: I think option A is incorrect too. It wouldn't be relevant to all the recipients.

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Tasia

9 days ago

I agree, it would make more sense to use a system token for the Unsubscribe Link instead.

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Vilma

22 days ago

I think option A is incorrect too. It wouldn't be very relevant to use a lead token for a Custom Field value.

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Corinne

2 months ago

Hmm, I'm not sure about this one. Isn't using a lead token for a Custom Field value the way to go?

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Dortha

16 days ago

C) My token for a lead's Company Name

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Matthew

1 months ago

B) System token for the Unsubscribe Link

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Lawrence

1 months ago

A) Lead token for a Custom Field value

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Erasmo

2 months ago

I think option B is the incorrect use of tokens here. The Unsubscribe Link should be a system token, not a lead token.

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Ma

2 months ago

I see your point, but I think option D, using a system token for the Web View Link, is actually the incorrect use of tokens in this situation.

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Allene

2 months ago

I disagree, I believe the incorrect use of tokens is option C, using 'My token' for a lead's Company Name.

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Phil

2 months ago

I think the incorrect use of tokens would be option A, using a lead token for a custom field value.

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