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IMANET Exam CMA Topic 9 Question 111 Discussion
Actual exam question for
IMANET's
CMA exam
Question #: 111
Topic #: 9
[All CMA Questions]
Topic #: 9
The 5 Ms of the advertising process include
I . Mission
II . Money
Ill . Market sensing
IV . Mass marketing
V . Media
Suggested Answer:
B
The advertising process maybe defined in terms of the 5 Ms: (1)The mission consists of sales and advertising objectives, (2)the money to be spent is stated in the budget, (3)the message to be communicated is crafted using a creative strategy, (4) the media are chosen to communicate the message, and (5) the measurement of communication and sales determines the effectiveness of the process.
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