IMANET Exam CMA Topic 1 Question 92 Discussion

Actual exam question for IMANET's CMA exam

Question #: 92
Topic #: 1

[All CMA Questions]

Differentiated marketing covers the market by

AMass distribution and advertising of one offering.

BSelling different versions of a product to multiple segments.

COffering different products in different segments.

DLeveraging a communalist across multiple segments.

Show Suggested Answer

Suggested Answer: B

The estimated incremental after-tax operating cash flows for each year of a capital project consist of two components: the after-tax cash inflows from operations and the depreciation tax shield arising from me purchase of new equipment. The first of these for Pelican can be calculated as follows:

Pelican's total incremental after-tax operating cash flows for each year of the project's

life is thus $106,000 ($90,000 + $16,000).

by Glory at Jul 09, 2024, 09:24 PM

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B) Selling different versions of a product to multiple segments sounds like the correct answer to me. Differentiated marketing is all about targeting specific segments with tailored offerings.

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