IIBA Exam CBDA Topic 3 Question 31 Discussion

Actual exam question for IIBA's CBDA exam

Question #: 31
Topic #: 3

[All CBDA Questions]

A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts. Which other question is important to consider when evaluating sales performance?

AWhat is the time to market the software?

BWhat is the total cost incurred per year?

CWhat is the number of customers retained over the past 3 years?

DWhat is the average time for conversion?

Show Suggested Answer

Suggested Answer: C

by Meghan at Feb 10, 2025, 04:56 AM

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Pamela

19 days ago

I'm just glad they're not asking about the number of coffee breaks the sales team takes. That's the real metric that matters, am I right?

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Glory

25 days ago

Time to market the software? Ain't nobody got time for that! We're here to sell, not to worry about product development. What's that got to do with sales performance anyway?

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Margurite

27 days ago

Total cost incurred per year? Pfft, that's for the accountants to worry about. I'm more interested in seeing how many contracts we can sign, no matter the cost!

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Katina

1 months ago

I think the average time for conversion is an important metric. The faster you can convert a lead into a paying customer, the better your sales team is performing.

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Floyd

1 months ago

The number of customers retained over the past 3 years is crucial to evaluate the sales performance. After all, what's the point of signing new contracts if you can't keep your existing customers happy?

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