If the question was about what the customer 'prefers', I'd go with D. Preferred. But since it's about 'Voice of the Customer', I think C. Critical-to-Quality is the way to go. Gotta love those critical-to-quality attributes!
I'm going with B. Beneficial. I mean, isn't that what we're all aiming for? To deliver products and services that are beneficial to the customer? Seems like a no-brainer to me.
Haha, this is easy! The answer is clearly C. Critical-to-Quality. I mean, who doesn't love a good 'critical-to-quality' attribute? It's like the holy grail of customer satisfaction!
I'm pretty sure the correct answer is C. Critical-to-Quality. This is a fundamental Lean Six Sigma technique to identify the most important requirements from the customer's perspective.
I think A) Desirable could also be a valid option, as customers may also value attributes that they desire but are not necessarily critical to quality.
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