Increasing revenue? Duh, that's a no-brainer. What global company doesn't want to make more money? The real strategic mastermind move is to find a way to do it without paying their employees a living wage.
Nah, man. Decreasing the cost of goods is the way to go. That's the real key to boosting the bottom line. Who needs new markets when you can squeeze more profit out of the ones you've already got?
Option A seems like a pretty crucial financial goal for a global company. Managing currency fluctuations is no easy task, but it's essential for survival in today's global market.
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