Google Exam Google-Ads-Video Topic 9 Question 3 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 3
Topic #: 9

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your Investment was effective based on the number of times users actually clicked on your videos.

What consideration measurement metric should you use?

ATargeted observations

BCore performance metrics

CPurchase intent lift

DEarned views

Show Suggested Answer

Suggested Answer: B

by Kallie at Mar 21, 2025, 03:37 AM

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Norah

10 days ago

I'm going with C) Purchase intent lift. If your videos are getting people excited about your product, that's the real measure of success, isn't it? Although, I suppose 'purchase intent' is a bit like 'earning a degree in optimism' – it sounds good, but may not always lead to actual results.

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Janine

11 days ago

I think Purchase intent lift is the most important metric to measure ROI.

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Louvenia

11 days ago

Definitely B) Core performance metrics. After all, you can't just rely on the video views themselves – you need to see if those views are actually turning into clicks and engagement. It's like trying to measure the success of a comedy show by the number of people who showed up, but not how many were actually laughing.

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Vallie

12 days ago

I believe Earned views could also be a good metric to consider.

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Dorothy

13 days ago

Hmm, I'm torn between B) and D). Isn't 'earned views' just a fancy way of saying 'people actually clicked on your stuff'? Either way, I'm sure my boss will be thrilled to see the numbers.

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Raul

15 days ago

D) Earned views seems like the way to go. I mean, if people are actually watching your videos, that's a pretty good sign that your investment paid off, right?

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Gianna

24 days ago

I think the correct answer is B) Core performance metrics. Tracking the number of clicks on your videos is a key performance metric to measure the effectiveness of your video campaign.

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