Google Exam Google-Ads-Video Topic 9 Question 3 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 3
Topic #: 9

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your Investment was effective based on the number of times users actually clicked on your videos.

What consideration measurement metric should you use?

ATargeted observations

BCore performance metrics

CPurchase intent lift

DEarned views

Show Suggested Answer

Suggested Answer: B

by Kallie at Mar 21, 2025, 03:37 AM

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Norah

2 months ago

I'm going with C) Purchase intent lift. If your videos are getting people excited about your product, that's the real measure of success, isn't it? Although, I suppose 'purchase intent' is a bit like 'earning a degree in optimism' – it sounds good, but may not always lead to actual results.

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Willodean

1 months ago

I agree with you. Earned views can give you a clear picture of how many people are interested in your content and potentially your product.

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Renay

2 months ago

I think D) Earned views is the best metric to use. It shows how many people actually watched your videos, which is a good indicator of engagement.

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Janine

2 months ago

I think Purchase intent lift is the most important metric to measure ROI.

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Louvenia

2 months ago

Definitely B) Core performance metrics. After all, you can't just rely on the video views themselves – you need to see if those views are actually turning into clicks and engagement. It's like trying to measure the success of a comedy show by the number of people who showed up, but not how many were actually laughing.

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Vallie

2 months ago

I believe Earned views could also be a good metric to consider.

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Dorothy

2 months ago

Hmm, I'm torn between B) and D). Isn't 'earned views' just a fancy way of saying 'people actually clicked on your stuff'? Either way, I'm sure my boss will be thrilled to see the numbers.

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Raul

2 months ago

D) Earned views seems like the way to go. I mean, if people are actually watching your videos, that's a pretty good sign that your investment paid off, right?

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Quentin

14 days ago

D) Earned views

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Laila

16 days ago

C) Purchase intent lift

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Maryanne

17 days ago

B) Core performance metrics

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Elsa

18 days ago

A) Targeted observations

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Annice

19 days ago

C) Purchase intent lift could also give you valuable insights into the impact of your video campaign on consumer behavior.

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Cherilyn

27 days ago

D) Earned views are definitely important, but don't forget to consider other metrics as well.

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Stacey

2 months ago

B) Core performance metrics would give you a broader view of how your campaign is performing overall.

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Denise

2 months ago

A) Targeted observations could also be useful to see if your videos are reaching the right audience.

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Gianna

3 months ago

I think the correct answer is B) Core performance metrics. Tracking the number of clicks on your videos is a key performance metric to measure the effectiveness of your video campaign.

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