Google Exam Google-Ads-Video Topic 2 Question 5 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 5
Topic #: 2

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

ADisplay impression share

BConversions

CVideo played to

DEarned actions

Show Suggested Answer

Suggested Answer: C

by Halina at Mar 22, 2025, 09:16 AM

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Danica

2 months ago

I believe earned actions could also be a good metric to measure the campaign's success.

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Zena

2 months ago

I think video played to would also be important to see if people are engaging with the content.

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Natalie

2 months ago

I'm so hungry, I could eat a whole video campaign right now. Maybe that's the secret to success - make the videos edible!

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Mila

1 months ago

B) Conversions

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Louvenia

1 months ago

A) Display impression share

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Charlie

2 months ago

I agree with Augustine, conversions show the actual impact of the campaign.

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Shalon

2 months ago

This is easy, it's gotta be A) Display impression share. You need to know how many people actually saw the video, right? Otherwise, how can you measure anything else?

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Malcom

23 days ago

What about D) Earned actions? That could also be a key metric to consider.

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Jacquelyne

29 days ago

I see your point, but I still think A) Display impression share is the most important.

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Blythe

1 months ago

I disagree, I think it's C) Video played to. You want to know if people are actually watching the whole video.

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Jeffrey

1 months ago

I think it's B) Conversions. That's the ultimate goal, right?

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Dong

1 months ago

What about D) Earned actions? That shows if people are taking further steps after watching the video.

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Dorothea

2 months ago

I see your point, but I still think A) Display impression share is the most important.

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Katy

2 months ago

I disagree, I think it's C) Video played to. You want to know if people are actually watching the whole video.

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An

2 months ago

I think it's B) Conversions. That's the ultimate goal, right?

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Susana

3 months ago

I'm going with D) Earned actions. That seems like it would capture the real impact of the video, like shares, comments, and other organic engagement.

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Gene

3 months ago

Hmm, I was thinking B) Conversions might be the best metric. After all, what's the point of the video if it doesn't drive actual results?

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Hannah

2 months ago

True, that metric can help you understand viewer engagement.

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Esteban

2 months ago

I agree, but don't forget about the Video played to metric as well.

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Selma

2 months ago

Conversions is definitely a key metric to measure success.

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Augustine

3 months ago

I think conversions would be the best metric to measure success.

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Lorrine

3 months ago

I think the answer is C) Video played to. That's a great way to measure how engaged the audience was with the video content.

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Amber

2 months ago

Earned actions can help us understand the impact of the video beyond just views.

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Lea

2 months ago

Conversions are also important to track as they show how many people took the desired action after watching the video.

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Tonette

2 months ago

I agree, measuring the video played to can give us insights into how long people watched the video.

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