Google Exam Google-Ads-Video Topic 12 Question 8 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 8
Topic #: 12

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

AAfter two weeks of the campaign first sewing impressions

BAfter The campaigns end dote has been met.

CBefore the campaign serves any impressions.

DOnce the campaign first begins to start serving impressions.

Show Suggested Answer

Suggested Answer: C

by Arletta at Apr 30, 2025, 01:42 AM

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Ming

13 hours ago

Haha, the fitness studio should have just asked me. I would have told them to go with C - it's the only way to get a true control group.

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Dan

3 days ago

Hmm, I'm not so sure. Option D could work too, as you'd want to measure the impact from the very start of the campaign.

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Joni

12 days ago

I agree with Gaston. Setting up the study before the campaign is crucial for establishing a baseline.

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Thora

14 days ago

I think setting it up after two weeks of the campaign first showing impressions would be better to capture initial impact.

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Leota

18 days ago

But wouldn't setting it up before the campaign starts help establish a baseline for comparison?

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Gaston

21 days ago

Option C makes the most sense. You need a control group before the campaign starts to get accurate brand lift data.

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Arthur

22 days ago

I disagree, I believe they should set up the study once the campaign first begins to start serving impressions.

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Leota

2 months ago

I think the fitness studio should set up the study before the campaign serves any impressions.

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