A) The ad follows the user - that's the whole point of retargeting. It's like a digital game of cat and mouse, except the mouse is trying to get the cat to buy its stuff.
D) The user leads the ad? What kind of crazy question is this? I'm pretty sure the ad is the one doing the leading in retargeting, not the user. Unless the user is some kind of ad-whisperer or something.
C) The user follows the ad? Nah, that's not retargeting, that's just regular advertising. Retargeting is all about the ad following the user, not the other way around.
C) The user follows the ad? Nah, that's not retargeting, that's just regular advertising. Retargeting is all about the ad following the user, not the other way around.
A) The ad follows the user - that's exactly what retargeting is all about! The ad tracks the user's browsing history and then follows them around the internet to display relevant ads. Easy answer.
A) The ad follows the user - that's exactly what retargeting is all about! The ad tracks the user's browsing history and then follows them around the internet to display relevant ads. Easy answer.
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