DMI Exam PDDM Topic 9 Question 73 Discussion

Actual exam question for DMI's PDDM exam

Question #: 73
Topic #: 9

[All PDDM Questions]

What does retargeting mean? Choose one of the following:

Exhibit:

AThe ad follows the user

BThe ad leads the user

CThe user follows the ad

DThe user leads the ad

Show Suggested Answer

Suggested Answer: A

by Sarah at Aug 07, 2023, 01:52 AM

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Roxanne

C) The user follows the ad? Nah, that's not retargeting, that's just regular advertising. Retargeting is all about the ad following the user, not the other way around.

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Tequila

3 days ago

B) The ad leads the user? Come on, that's not how retargeting works. The user is the one in control, the ad is just chasing after them.

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Oretha

17 days ago

A) The ad follows the user - that's exactly what retargeting is all about! The ad tracks the user's browsing history and then follows them around the internet to display relevant ads. Easy answer.

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Armando

4 days ago

A) The ad follows the user - that's exactly what retargeting is all about! The ad tracks the user's browsing history and then follows them around the internet to display relevant ads. Easy answer.

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Stanford

18 days ago

I think retargeting means the ad follows the user because it tracks users who have visited a website and displays targeted ads to them on other sites.

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Amber

19 days ago

C) The user follows the ad

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Phil

23 days ago

A) The ad follows the user

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