DMI Exam PDDM Topic 5 Question 93 Discussion

Actual exam question for DMI's PDDM exam

Question #: 93
Topic #: 5

[All PDDM Questions]

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation?

Exhibit:

AIt allows you to personalize your message based on specific target audience characteristics.

BIt allows you to communicate directly with only those subscribers you are interested in.

CIt allows you to cross-sell to a range of different target groups.

DIt allows you to integrate your online marketing campaign with your email marketing campaign.

Show Suggested Answer

Suggested Answer: A, B

by Willodean at Jul 13, 2024, 03:32 PM

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13 days ago

I think option B is also important. Communicating directly with interested subscribers can lead to higher conversion rates.

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13 days ago

A is the correct answer! Segmentation allows you to personalize your message to specific audience characteristics - that's the key benefit.

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17 days ago

I agree with Kimberlie. Personalizing messages can increase engagement.

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24 days ago

A) It allows you to personalize your message based on specific target audience characteristics.

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