DMI Exam PDDM Topic 10 Question 92 Discussion

Actual exam question for DMI's PDDM exam

Question #: 92
Topic #: 10

[All PDDM Questions]

What does the formula shown below calculate? Choose one of the following:

Exhibit:

AClick Through Rate

BAcquisition Quotient

CCost Per Mille

DUnique User Rate

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Suggested Answer: A

by Dorethea at Jul 08, 2024, 09:45 PM

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3 days ago

I think this formula calculates the Cost Per Mille (CPM). It's a common metric used in digital advertising to measure the cost per 1,000 impressions.

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13 days ago

I agree with Chi, Cost Per Mille makes sense in this context.

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16 days ago

I believe it's Cost Per Mille because it involves cost and impressions.

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23 days ago

I think the formula calculates Click Through Rate.

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