CIW Exam 1D0-610 Topic 7 Question 74 Discussion

Actual exam question for CIW's 1D0-610 exam

Question #: 74
Topic #: 7

Melanie works in the sales department at XYZ Company. She decides that her company's marketing team has done a poor job representing the company's brand. Without direction or permission, she starts her own social networking account to help. This account's name is called XYZ Professional. To customize her page, she uses company logos and verbiage from the company Web site. She then begins communicating with customers and individuals interested in XYZ via this service. Which of the following would be the most appropriate response to Melanie's actions by the company?

AProviding a link to Melanie's page from the company's official social networking account

BSending Melanie a request from the company's Human Resources department to stop using company logos, yet allowing her to continue using this social networking account

CAdding references to Melanie's social networking page in the company's internal newsletter

DTerminating Melanie's employment for copyright and trademark violation, with a cease-and-desist letter asking for control of the account

Show Suggested Answer

Suggested Answer: A

by Pamela at Jan 27, 2025, 07:48 PM

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Carlee

27 days ago

Melanie's actions were misguided, but I have to give her points for creativity. Option D is the right call, though - that company has to come down hard on her.

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Coleen

28 days ago

Haha, I bet Melanie thought she was being a real go-getter, but her boss is probably ready to strangle her right about now.

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Lettie

23 hours ago

A) Providing a link to Melanie's page from the company's official social networking account

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2 months ago

Melanie clearly overstepped her bounds. Option D is the only appropriate response to protect the company's brand and intellectual property.

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Jill

29 days ago

It's important to follow company policies when representing the brand on social media.

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Nobuko

1 months ago

Sending a cease-and-desist letter is the best course of action to protect the company's brand.

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Eloisa

1 months ago

I agree, using company logos without permission is a serious violation.

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Tien

2 months ago

Melanie should have asked for permission before creating the social networking account.

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Tegan

2 months ago

I think Melanie should have asked for permission before creating the social networking account.

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