I heard the Business Model Canvas is great for understanding customer businesses. Plus, it sounds way more fun than a 'Customer Requirement Map'. Who came up with that name, a bureaucrat?
The Customer Requirement Map? What is this, a treasure hunt? I'm sticking with the Business Model Canvas. It's the classic tool for this kind of thing.
Hmm, the Solution Architecture Design Map sounds intriguing, but I doubt that's the right tool for understanding the customer's business. I'll go with the Business Model Canvas.
Matilda
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