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CIPS Exam L4M2 Topic 2 Question 19 Discussion

Actual exam question for CIPS's L4M2 exam
Question #: 19
Topic #: 2
[All L4M2 Questions]

Which of the following are recognised competitive strategies?

1. Winning new business at all cost

2. Getting more customers' attention

3. Creating stand-out products and brands

4. Focusing on niche market

5. Acquiring competitors

Show Suggested Answer Hide Answer
Suggested Answer: B

Payback period is the time in which the initial outlay of an investment is expected to be recovered through the cash inflows generated by the investment. It is one of the simplest investment apprais-al techniques.

Since cash flow estimates are quite accurate for periods in the near future and relatively inaccurate for periods in distant future due to economic and operational uncertainties, payback period is an indicator of risk inherent in a project because it takes initial inflows into account and ignores the cash flows after the point at which the initial investment is recovered.

The formula to calculate the payback period of an investment depends on whether the periodic cash inflows from the project are even or uneven.

If the cash inflows are even (such as for investments in annuities), the formula to calculate payback period is:

Payback Period = Initial Investment / Net Cash Flow per Period

When cash inflows are uneven, we need to calculate the cumulative net cash flow for each period and then use the following formula:

Payback Period =A + (B/C)

Where,

A is the last period number with a negative cumulative cash flow;

B is the absolute value (i.e. value without negative sign) of cumulative net cash flow at the end of the period A; and

C is the total cash inflow during the period following period A

Cumulative net cash flow is the sum of inflows to date, minus the initial outflow.


- Payback Period | Formulas, Calculation & Examples (xplaind.com)

- CIPS study guide page 44-47

LO 1, AC 1.3

Contribute your Thoughts:

Lang
9 days ago
Hmm, I'm not sure. Winning new business at all cost and acquiring competitors also sound like viable strategies. This is a tough one!
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Cathrine
15 days ago
I think the answer is C) 1 and 2 only because winning new business and getting more customers' attention are important competitive strategies.
upvoted 0 times
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Theola
17 days ago
I disagree, I believe the answer is B) 3 and 5 only.
upvoted 0 times
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Dorian
19 days ago
I think the correct answer is A) 3 and 4 only. Creating stand-out products and focusing on a niche market are well-established competitive strategies.
upvoted 0 times
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Angelica
19 days ago
I think the answer is A) 3 and 4 only.
upvoted 0 times
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