CIPS Exam A6 Topic 4 Question 74 Discussion

Actual exam question for CIPS's A6 exam

Question #: 74
Topic #: 4

[All A6 Questions]

Q3 Which of the following best describes the pricing policy known as 'promotional pricing'? (2 marks)

AA high price aimed at quick recovery of costs

BA price in line with that being charged by competitors

CA temporary price reduction to increase sales in the short term

DA low price set to gain a large share of the market.

Show Suggested Answer

Suggested Answer: C

by Goldie at Apr 04, 2025, 03:06 PM

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Tequila

4 days ago

Definitely C. Promotional pricing is all about offering a discounted price for a limited time to drive up sales. It's a smart marketing strategy.

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Hyman

10 days ago

I'm not sure, but I think it's between C and D.

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Kris

11 days ago

I agree with Gladys, promotional pricing is about temporary price reduction.

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Elenore

21 days ago

I think the correct answer is C. A temporary price reduction to increase sales in the short term. It's a common tactic used by businesses to boost demand.

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Anglea

2 days ago

Yes, C makes sense because it's all about increasing sales in the short term.

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Tamera

5 days ago

I agree with you, C seems like the right choice for promotional pricing.

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Gladys

29 days ago

I think the answer is C.

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