CIPS Exam A6 Topic 1 Question 52 Discussion

Actual exam question for CIPS's A6 exam

Question #: 52
Topic #: 1

[All A6 Questions]

Which of the following promotional methods can be described as 'below the line'? (2 marks)

ARadio commercials

BSales leaflets and brochures

CInternet banners

DCinema advertising

Show Suggested Answer

Suggested Answer: C

by Merissa at May 18, 2024, 03:33 AM

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Antonio

1 months ago

Wait, does 'below the line' mean 'below the radar'? In that case, I'm picking C and D - those internet banners and cinema ads are practically invisible! *chuckles*

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Arlene

20 hours ago

A) Radio commercials

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Magnolia

1 months ago

Below the line, huh? I guess that rules out the radio and internet stuff. Gonna have to go with the good old-fashioned print media - B and D for the win!

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Edmond

2 months ago

Hmm, this is a tricky one. I'm going to go with B and D - sales leaflets and cinema ads. Gotta love these 'select two' questions, really make you think!

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Lucina

24 days ago

Yeah, these questions always make you second guess your choices.

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Nada

25 days ago

Definitely, it's all about targeting specific audiences with sales leaflets and cinema ads.

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Rolf

26 days ago

I would have chosen B and C, but now I see why D makes sense too.

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Candra

30 days ago

Yeah, I agree. Radio commercials and internet banners are usually classified as 'above the line' promotions.

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Joesph

1 months ago

I think you're right, B and D are below the line methods.

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Cherri

1 months ago

I think you're on the right track with B and D. Those are typically considered 'below the line' methods.

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Joseph

2 months ago

I always get 'above the line' and 'below the line' mixed up! But I'm pretty sure sales leaflets and cinema ads are the 'below the line' ones. Time to brush up on my marketing terminology.

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