CIPS Exam A6 Topic 1 Question 52 Discussion

Actual exam question for CIPS's A6 exam

Question #: 52
Topic #: 1

[All A6 Questions]

Which of the following promotional methods can be described as 'below the line'? (2 marks)

ARadio commercials

BSales leaflets and brochures

CInternet banners

DCinema advertising

Show Suggested Answer

Suggested Answer: C

by Merissa at May 18, 2024, 03:33 AM

Limited Time Offer

25%

Off

Get Premium A6 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Joseph

11 hours ago

I always get 'above the line' and 'below the line' mixed up! But I'm pretty sure sales leaflets and cinema ads are the 'below the line' ones. Time to brush up on my marketing terminology.

upvoted 0 times

...

Shanice

8 days ago

B and D seem like the obvious 'below the line' options here. Radio and internet are more 'above the line' if I recall correctly.

upvoted 0 times

...

Dana

24 days ago

I'm not sure about Internet banners, they could be considered above the line as well.

upvoted 0 times

...

Becky

24 days ago

I agree with Rhea, because they are targeted directly at consumers.

upvoted 0 times

...

Rhea

27 days ago

I think sales leaflets and brochures are below the line.

upvoted 0 times

...