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CIMA Exam CIMAPRA19-P03-1 Topic 4 Question 43 Discussion

Actual exam question for CIMA's CIMAPRA19-P03-1 exam
Question #: 43
Topic #: 4
[All CIMAPRA19-P03-1 Questions]

JHG manufactures inexpensive cars that compete largely on price Its cars have very basic equipment and small but economical engines JHG's Board is considering launching a luxury brand of cars that will be far better equipped, more comfortable and have much better performance

Which THREE of the following would be relevant factors to incorporate into the stress testing of this new strategy to create a luxury brand?

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Suggested Answer: C, D, F

Contribute your Thoughts:

Alexis
1 days ago
I agree with We need to make sure we are meeting the needs and preferences of our target market.
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Georgeanna
2 days ago
I think consumer research is key to understanding what customers want in a luxury car.
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Flo
15 days ago
We should also factor in the cost of designing new cars for the luxury brand.
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Tina
16 days ago
Agreed, understanding what our target market wants is crucial.
upvoted 0 times
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Toshia
17 days ago
We need to consider consumer research when launching the luxury brand.
upvoted 0 times
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