D sounds tempting, but let's be real, non-financial targets alone don't cut it. You need that overarching vision to tie everything together. A all the way!
I'm going with B. Understanding the external market and competition is crucial for developing a meaningful scorecard, isn't it? Otherwise, how do you benchmark your performance?
Definitely A. The balanced scorecard is all about aligning the organization's activities to its vision and strategy. That's the foundation, everything else flows from there.
Stevie
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