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CIMA Exam CIMAPRA19-E03-1 Topic 7 Question 78 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 78
Topic #: 7

[All CIMAPRA19-E03-1 Questions]

F is an entrepreneur who runs a chain of health food shops in Country M. There are no other similar health food shops operating in Country M and the chain has rapidly grown over the lastthreeyears. F wishes to continue to grow his chain of shops but is aware that he lacks the funds to enable him to grow at the pace which the market is demanding. He is also concerned that continued rapid growth will result in him losing control over the strong brand reputation and identity that he has built up for the chain of shops.

Which of the following would be the most feasible strategy for F to adopt to continue to grow his business?

AAcquisition

BJoint venture

CFranchising

DLicensing

Show Suggested Answer

Suggested Answer: A, D

by Elke at Dec 23, 2023, 02:00 AM

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Shalon

10 hours ago

I'm not sure Licensing is the best idea. F might lose too much control over the brand, and the quality could suffer.

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Pilar

4 days ago

Joint venture could be a good option too. F can find a partner with the necessary funds and expertise to help grow the business.

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Erinn

8 days ago

I disagree. I think acquisition would be the best strategy for F to quickly grow his chain of health food shops.

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Virgilio

9 days ago

I agree with Luann. Franchising would allow F to expand his business while maintaining control over the brand.

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Luann

10 days ago

I think F should consider franchising.

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Shay

12 days ago

Franchising seems like the way to go. F can maintain control over the brand while still expanding rapidly to meet market demand.

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Lemuel

12 days ago

I disagree, I think acquisition would be the best option for F to quickly grow his business.

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Cassie

13 days ago

I agree with Geraldo, franchising would allow F to expand while maintaining control over the brand.

upvoted 0 times

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Geraldo

20 days ago

I think F should consider franchising.

upvoted 0 times

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