CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 93 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 93
Topic #: 6

FFF manufactures and sells three consumer products.The Marketing Manager has enough funds to commission an advertising campaign foronlyONEof the three products.

The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.

Which product should receive the investment?

AProduct A

BProduct B

CProduct C

DNone of the three products meet the criterion.

Show Suggested Answer

Suggested Answer: C

by Cherelle at Aug 05, 2024, 04:01 PM

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Levi

1 months ago

I bet the Marketing Manager is regretting not taking that Horoscope for Business Decisions course. Might have been more helpful than this BCG nonsense.

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Ivory

1 months ago

Forget the BCG matrix, I say we just go with whichever product has the most glitter and confetti in the marketing campaign. That's the real key to success!

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Jerrod

1 months ago

Hold on, guys. What if none of the products are 'Stars'? That's what option D is suggesting. The Marketing Manager might have to channel their inner magician to make this work.

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Alonso

1 months ago

Hmm, I'm not so sure. Product A might be a better option. I mean, who doesn't love a good 'Cash Cow'? Free money, baby!

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Michal

9 days ago

User 3: I agree, let's go with Product A then.

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Caprice

17 days ago

User 2: Yeah, Product A seems like a safe bet for the advertising campaign.

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Frank

18 days ago

User 1: I think Product A is the best choice, it's a 'Cash Cow' after all.

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3 months ago

I think Product A should receive the investment.

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