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CIMA Exam CIMAPRA19-E03-1 Topic 5 Question 69 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 69
Topic #: 5
[All CIMAPRA19-E03-1 Questions]

BBB operates a national mobile phone (cell phone) network in one country. It is considering investing in upgrading its network to 4th Generation (4G) by providing an improved bandwidth that will enable its customers faster access to theInternet.

The investment will cost $29 millionwhich BBB's institutional investors have agreed to provide by subscribing to a rights issue. This is because management has informedinstitutional investorsthat a rival is already offering 4G and that this is taking customers away from BBB because BBB's network is now regarded as too slow. BBB's remaining customers have shown a willingness to pay extra for 4G and overall the investment will have a positive net present value.

Whichof the following statements are correct?

Select ALL that apply.

Show Suggested Answer Hide Answer
Suggested Answer: C

Contribute your Thoughts:

Buddy
3 days ago
Haha, I bet the rival's 4G network is powered by a hamster on a wheel. BBB should just throw some extra wheels in there and call it a day!
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Noel
5 days ago
I'm not so sure. While the investment seems to have a positive net present value, I'm curious about the specifics of the market development opportunity. Is this really a sure thing, or could it backfire if the rival's 4G network is more advanced?
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Elenore
8 days ago
I also think option D is correct. Upgrading to 4G is essential to stay competitive in the market.
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Odette
9 days ago
I agree with Ammie. Option A makes sense as being the first to offer 4G can attract new customers.
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Ammie
11 days ago
I think option A is correct because BBB will gain a first mover advantage.
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Nobuko
13 days ago
Wow, this is a no-brainer! BBB is totally making the right move by upgrading to 4G. They'll get that first mover advantage and keep their customers happy. Plus, the funds are already secured, so what's the hold-up?
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Francine
14 days ago
I believe B is also correct. It opens up a new market for BBB.
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Delmy
22 days ago
I agree with you, Edna. A first mover advantage and addressing strategic threats are important.
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Edna
26 days ago
I think A and D are correct.
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