CIMA Exam CIMAPRA19-E03-1 Topic 4 Question 71 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 71
Topic #: 4

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.

Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

ADiversification using new products in new markets.

BProduct development using new products in new markets.

CMarket development using existing products in new markets.

DMarket penetration using existing products within existing markets.

EMarket penetration using existing products in new markets.

FMarket penetration using new products within existing markets.

Show Suggested Answer

Suggested Answer: C

by Carmen at Jul 25, 2023, 05:10 PM

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16 days ago

I'm a bit confused about E and F. Aren't those the same as market penetration? Let me double-check the matrix again.

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Gerald

4 days ago

E) Market penetration using existing products in new markets.

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Tegan

18 days ago

A, C, and D seem to be the correct options here. The Ansoff matrix covers different growth strategies, and those three options align with the descriptions.

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Deandrea

23 days ago

I think the correct options are A, C, and D.

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