CIMA Exam CIMAPRA19-E03-1 Topic 4 Question 71 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 71
Topic #: 4

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.

Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

ADiversification using new products in new markets.

BProduct development using new products in new markets.

CMarket development using existing products in new markets.

DMarket penetration using existing products within existing markets.

EMarket penetration using existing products in new markets.

FMarket penetration using new products within existing markets.

Show Suggested Answer

Suggested Answer: C

by Carmen at Jul 25, 2023, 05:10 PM

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Amie

2 months ago

Diversification, product development, and market development - those are the key strategic options here. Gotta love classic marketing frameworks, am I right?

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Gladys

7 days ago

B) Product development using new products in new markets.

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Eden

8 days ago

A) Diversification using new products in new markets.

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Remedios

15 days ago

D) Market penetration using existing products within existing markets.

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Desmond

16 days ago

C) Market development using existing products in new markets.

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Amalia

17 days ago

B) Product development using new products in new markets.

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Portia

1 months ago

A) Diversification using new products in new markets.

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Janella

2 months ago

Haha, I bet the exam writers were trying to trip us up with those extra options. Good thing I remember the Ansoff matrix like the back of my hand!

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Herminia

2 months ago

Definitely, the Ansoff matrix is a key tool for strategic planning.

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Taryn

2 months ago

I know right! It's all about remembering the different strategic options.

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Lai

2 months ago

I'm not sure about option E, it doesn't seem to fit with the matrix.

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Pearline

2 months ago

I agree with Deandrea, those options make sense for Ansoff's matrix.

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Brittni

2 months ago

I'm a bit confused about E and F. Aren't those the same as market penetration? Let me double-check the matrix again.

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Wayne

1 months ago

Oh, I see. E focuses on existing products in new markets, while F focuses on new products in existing markets.

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Dianne

1 months ago

Yes, E and F both involve market penetration, but they target different markets.

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An

2 months ago

F) Market penetration using new products within existing markets.

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Gerald

2 months ago

E) Market penetration using existing products in new markets.

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Tegan

2 months ago

A, C, and D seem to be the correct options here. The Ansoff matrix covers different growth strategies, and those three options align with the descriptions.

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Deandrea

3 months ago

I think the correct options are A, C, and D.

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