CIMA Exam CIMAPRA19-E03-1 Topic 2 Question 94 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 94
Topic #: 2

Company PPis a large UK retail company.

In the past it has focused primarilyon using financial performance measures. However, PPthen realised that this was leading to short-term decision-making on investment in easily valued assets and under investmentinassets such as employee skills and customer satisfaction, where short-term returns are more difficult to measure.

It has therefore adopted theBalancedScorecard approach. PP is nowconsidering enhancing it's approach by using Kaplan and Norton's Strategic Mapping model, as this will enable it to establish its priorities and manage stakeholder expectations.

Which of the followingstatementswould be regarded as improvementsby usingStrategic Mapping.

Select ALL that apply.

AIt will help to identify and prioritise how external processes would support PP's strategies.

BIt will help PP establish the overriding objective of the Organization.

CIt will help PP to identify and clarify customer-orientated strategies that support the overall business strategy.

DIt will help inform which strategies, in each of the Balanced Scorecard perspectives, support improved performance.

EIt will help PP to evaluate the operational and financial performance of the business.

Show Suggested Answer

Suggested Answer: C

by Delmy at Aug 27, 2024, 12:09 PM

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Malcom

2 months ago

Woah, this question is like a Shakespeare play - multiple layers of meaning and all that jazz. Option B is like the court jester, trying to distract us from the real deal. But options C and D? Those are the kings and queens of this strategic mapping game. And let's not forget about option A - the mysterious foreign diplomat that could make or break the whole plan!

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Peter

18 days ago

Option A is like a mysterious foreign diplomat that could make or break the whole plan.

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Phuong

1 months ago

Options C and D are crucial for identifying customer-orientated strategies and supporting improved performance.

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Lawanda

1 months ago

Option B is important because it helps establish the overriding objective of the Organization.

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Krissy

2 months ago

Hold on, is option E a trick question? I mean, evaluating the operational and financial performance of the business is more like a basic function of any management approach, right? I'd focus on the options that specifically mention the benefits of Strategic Mapping, like C and D. Although, I do wonder if option A is a bit too specific. Hmm, tough call.

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Pamella

1 months ago

I see your point, focusing on the benefits of Strategic Mapping is key. Options C and D do seem like the most relevant choices.

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Theresia

1 months ago

Yeah, evaluating operational and financial performance seems like a basic requirement. I'd go with options C and D as well.

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Sherita

1 months ago

I agree, option D seems crucial for understanding which strategies support improved performance in each perspective of the Balanced Scorecard.

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Emogene

2 months ago

I think option C is definitely important for aligning customer-orientated strategies with the overall business strategy.

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Ozell

2 months ago

Hmm, I'm not sure about option B. Isn't the 'overriding objective' kind of a given for a large company like PP? I'd say options A, C, and D are the real winners here. Strategic Mapping is all about connecting the dots between external processes, customer strategies, and the Balanced Scorecard. This is some serious business strategy stuff!

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Roxane

1 months ago

Yeah, option C is important for ensuring customer strategies support the overall business strategy.

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Shasta

1 months ago

I agree, option A is crucial for aligning external processes with PP's strategies.

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Lawana

2 months ago

I believe it will help PP establish the overriding objective of the Organization as well.

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Halina

2 months ago

Options C and D seem like the obvious choices here. Strategic Mapping is all about aligning your customer-focused strategies with your overall business objectives. Plus, it helps you identify the key perspectives that need to be addressed to improve performance. Easy peasy!

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