CIMA Exam CIMAPRA19-E02-1 Topic 7 Question 86 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam

Question #: 86
Topic #: 7

A company is considering introducing a new product into the market but has been advised to undertake some qualitative researchprior to doing this. The marketing manager is uncertain as to what informationitwill get from thistype of research.

Which of the followingcan be identifiedby carrying out qualitative research?

AThe reason why a customer might buy a certain brand.

BThe number of customer complaints received in a given period.

CThe sales value of a product for a given period.

DThe profitability of a competitor.

Show Suggested Answer

Suggested Answer: A, B

by Fannie at Apr 28, 2024, 09:58 AM

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Daniela

1 months ago

I think Option A is the way to go. After all, if you don't understand why your customers are buying (or not buying), how can you expect to succeed in the market?

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Stevie

1 months ago

You know, this question reminds me of that time I tried to conduct a focus group with my cat. Needless to say, the results were a bit 'purr-plexing'.

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Daniel

5 days ago

B) The number of customer complaints received in a given period.

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Catherin

19 days ago

A) The reason why a customer might buy a certain brand.

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Christene

1 months ago

Hmm, I'm not so sure. Shouldn't the marketing manager also be looking at quantitative data like sales figures and customer complaints? I hope they don't get too carried away with the 'feels' and forget the 'facts'.

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